BRAND CREATION - BLIND LUCK
The owners of Deep Branch were seeking to create a new line of wines. They were open to naming suggestions with one request that it would allow them to market their product well to gaming casino’s. An afternoon of product testing led to a name that I felt very compelled to build upon graphically. Blind Luck was a name that I felt could be illustrated through some fine-tuned imagery found upon a face card. It was a hunch that landed well with the client and the public as well. They have not been able to generate the wine quick enough to keep up with the demand.
Six Flavors have been introduced following the success of the initial Royal Red Flavor
